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Urban Grunge by Zoya – Press Release

July 28, 2016 by Nina 16 Comments

Press Release

Zoya_UrbanGrunge_BLOGGERtease_660x660

Introducing URBAN GRUNGE* by ZOYA!
The NEW ZOYA Urban Grunge collection of creams, metallics & holos reinterprets Grunge with a modern twist for Fall 2016! Featuring six sleek, one coat, color saturated creams plus six coordinating linear, scattered holos and metal foil metallics to amp up the voltage of the season. All densely pigmented with a smooth application.

ZPSAMPLER1605_URBAN_RGB

CREAMS
· AUGUST (ZP854): A full coverage gray like a fine, expensive leather with a mid-ranged, balanced tone.
· MALLORY (ZP853): A full bodied, vibrant Prussian blue with a deeply saturated color.
· TARA (ZP857): A purple plum with a balanced tone between red and purple.
· COURTNEY (ZP856): A deep red beet root shade.
· WYATT (ZP855): A true racing green with a deep pigment
· NOAH (ZP858): A mid-range taupe evenly balanced between yellow and grey

ZPSAMPLER1606_GRUNGE_RGB
METALLICS & HOLOS
· ALICIA (ZP859): A linear holo with a touch of gold.
· TROY (ZP864): Liquid pewter with a foil finish and an edgy touch of black and gold.
· MERIDA (ZP861): A brilliant lush evergreen scattered holo.
· FINLEY (ZP860): A deep royal purple scattered holo.
· BRITTA (ZP862): A berry metallic with a red and purple, fuchsia flash.
· ASH (ZP863): A vibrant cherry with a red and gold metallic shimmer.

AVAILABLE FOR PURCHASE AUGUST 15, 2016 ON ZOYA.COM
$10 ea.(US)

LOOKING FOR A PERFECT MANICURE? TRY GOING NAKED with COLOR!
· Clean and prep nails using Zoya Remove +.
· Apply one coat of Zoya Naked Manicure TM Basecoat.
· Follow with one coat of Zoya Naked Manicure TM Perfector to create an ultra-smooth surface.
· Next apply one to two coats of Zoya URBAN GRUNGE Nail Polish color.
· Top with one coat of Zoya Naked Manicure TM Glossy Seal.
· Finish by applying one to two drops of Zoya Fast Drops.
*Formulated without formaldehyde, formaldehyde resin, toluene, dibutyl phthalate, camphor, THTP, parabens, xylene, ethyl tosylamide and lead.

16 Comments

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Comments

  1. Nikki says

    July 28, 2016 at 11:26 PM

    Love the colors! Especially the blues and purples!

    Reply
    • Nina says

      July 29, 2016 at 5:06 PM

      I am so glad I got see them in person, it confirmed the fact that I need them all!

      Reply
  2. Erika says

    July 28, 2016 at 11:34 PM

    Oooo! Great collection.

    Reply
    • Nina says

      July 29, 2016 at 5:07 PM

      I totally agree!!!

      Reply
  3. Arathael says

    July 29, 2016 at 2:10 AM

    Purple holo omg finallyyyy!!!! 😀

    Reply
    • Nina says

      July 29, 2016 at 5:08 PM

      I agree!!!!!

      Reply
  4. Emily Draher says

    July 29, 2016 at 7:53 AM

    Can’t wait to see that silver in person 😀

    Reply
    • Nina says

      July 29, 2016 at 5:08 PM

      It was amazing!!!! I can’t wait to see everyone’s swatches!!

      Reply
  5. CosmetopiaDigest says

    July 29, 2016 at 5:44 PM

    I love that none of these is too vampy. For some reason, brands think F/W polishes ought to be super-vampy.

    Reply
    • Nina says

      July 29, 2016 at 6:18 PM

      I agree! There are certainly some brighter takes on traditional fall colors. <3

      Reply
  6. Polished Hippy says

    July 29, 2016 at 8:50 PM

    My dreams have come true! Gorgeous cremes and a full set of holo flakes. I am dying over here!

    Reply
    • Nina says

      July 30, 2016 at 11:31 AM

      Hahahahaha! So true!!!!

      Reply
  7. Krystal E. says

    July 30, 2016 at 4:50 PM

    Yep need all the holos.

    Reply
  8. Lacquerexpression says

    August 1, 2016 at 7:27 AM

    I’m very excited about these holos and I can’t sit to try them!

    Reply
  9. Natasha says

    August 4, 2016 at 7:22 AM

    Ok….I NEED all off the shades!!!

    Reply
  10. The Mani Café says

    August 5, 2016 at 11:34 AM

    These look fab!

    Reply

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Hi! My name is Nina Kasper

I am a crazy cat mom that loves sharing my passions with the world. My main focus here is nails but I love sharing even more of my loves with you guys. Stick around and drop me a line! <3

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