The Grinch & China Glaze Collaboration

Press Release

THINGS ARE ABOUT TO GET NAUGHTY

 Introducing DR. SEUSS’ THE GRINCHx China Glaze® Collaboration for Holiday 2018

#ChinaGlazexTheGrinch

 

Straight from the top of the naughty list, The Grinchtakes over ChinaGlaze®this holiday with a limited-edition lacquer collection.  Stealing inspiration from the wonder of Who-ville, DR. SEUSS’ THE GRINCHx China Glaze®collaboration will make your heart grow three sizes with a transformative palette of eight frosty shades.  Say “Merry Whatever” to shimmering glitters and cool crèmes, plus three Designer Nail Tips, two holiday gift sets and nail art kit.

This season is looking to be deliciously wicked with:

Grinchworthy– Vividly vile light green glitter

Resting Grinch Face– The unmerriest multi-color green and red glitter

Ho! Ho! No.– Rich crimson and gold glitter tops the naughty list

Who Wonder– Spirited shimmering fuchsia

You’re a Mean One– Wicked deep wine shimmer

Deliciously Wicked– Sassy glittering blue-grey glitter

Lukewarm Wishes– Frigid iridescent pearl

Merry–A most Grinchworthy champagne gold glitter

SEUSS’ THE GRINCH China Glaze®collection also includes three Designer Nails Tip styles for Grinch worthy nails on-the-go (MSRP: $9.99 each)

The naughty list of colour gets even longer with the introduction of two holiday kits and two nail art sets:

You’re A Mean One – Holiday booklet containing micro mini bottles of all eight shades (MSRP $17.50)

Luke Warm Wishes – Six micro mini bottles of Grinchworthy, Resting Grinch Face, Merry Whatever, Deliciously Wicked, You’re a Mean One, and Ho! Ho! No. (MSRP $15.00)

Grinchworthy– Includes Grinchworthyand a pod of iridescent green glitter for added dimension and texture, plus For Rhinestones Onlybase and top coat (MSRP $15.00)

November 2018 tisn’t the season for colour when DR. SEUSS’ THE GRINCHx China Glaze®collection launches at stores nationwide including Ulta, CVS, Rite Aid, Walmart and Sally Beauty, plus JCPenney Salons.  DR. SEUSS’ THE GRINCH arrives in theaters nationwide on November 9, 2018.

 

For more information, please visit www.chinaglaze.com or follow China Glaze on Instagram (@ChinaGlazeOfficial), Facebook (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze).

 

About DR. SEUSS’ THE GRINCH

 

For their eighth fully animated feature, Illumination and Universal Pictures present The Grinch, based on Dr. Seuss’ beloved holiday classic.  The Grinchtells the story of a cynical grump who goes on a mission to steal Christmas, only to have his heart changed by a young girl’s generous holiday spirit. Funny, heartwarming and visually stunning, it’s a universal story about the spirit of Christmas and the indomitable power of optimism.

 

Academy Award^®nominee Benedict Cumberbatchlends his voice to the infamous Grinch, who lives a solitary life inside a cave on Mt. Crumpet with only his loyal dog, Max, for company.  With a cave rigged with inventions and contraptions for his day-to-day needs, the Grinch only sees his neighbors in Who-ville when he runs out of food.

 

Each year at Christmas they disrupt his tranquil solitude with their increasingly bigger, brighter and louder celebrations.  When the Whos declare they are going to make Christmas three times bigger this year, the Grinch realizes there is only one way for him to gain some peace and quiet: he must steal Christmas.  To do so, he decides he will pose as Santa Claus on Christmas Eve, even going so far as to trap a lackadaisical misfit reindeer to pull his sleigh.

 

Meanwhile, down in Who-ville, Cindy-Lou Who—a young girl overflowing with holiday cheer—plots with her gang of friends to trap Santa Claus as he makes his Christmas Eve rounds so that she can thank him for help for her overworked single mother.  As Christmas approaches, however, her good-natured scheme threatens to collide with the Grinch’s more nefarious one.  Will Cindy-Lou achieve her goal of finally meeting Santa Claus?  Will the Grinch succeed in silencing the Whos’ holiday cheer once and for all?

 

Find out, Christmas season 2018.  www.grinchmovie.com