Press Release

Introducing INNOCENCE, the newest collection by Zoya for Spring 2019 that is evocative of nature and the transitions from Winter to Summer. Complete with its own thunderstorm in the color Theo, this collection is stormy and subtle, yet features a touch of brightness and softness.

BIRCH ZP978
Birch can best be described as a gentle greiged lavender in a full coverage cream formula.
AGNES ZP979
Agnes can best be described as a warm toned muted blush in a full coverage cream formula.
EVETTE ZP980
Evette can best be described as a softened grape with a pink undertone to balance, in a full coverage cream formula.
AIRE ZP981
Aire can best be described as a deep, dusty periwinkle blue in a full coverage cream formula.
FERN ZP982
Fern can best be described as a balanced sage with a beautiful warm pearl accent.
THEO ZP983
Theo can best be described as a stormy grey with subtle texture featuring a flash of larger irregular silver
Excited to try Innocence?
We’re having a special Pre-Order!
Buy the Innocence 6-piece collection, and receive 6 Z-Wide Brushes, a Remove+ Big Flipper, and a cute duo box featuring two of our favorite nudes (Zoya in Jack, and Ruthie) in Full size bottles.
Click here, and then “Add to Bag” to add the Innocence Collection and free gifts to your cart now.
Shipping is included, no code needed! Get it now – 2/4/19 (

Can I just say how much I love the Z-Wide brushes? Also I have almost a gallon of Remove+ here in my house hah!
I can’t wait to see these on my digits!!!
I too love the new Z-Wide brushes and wish they would send one per bottle with a regular order. Good that they’re sending a Z-Wide brush for each if you buy the collection. I love the fact that these are all lovely cool toned shades. I am curious to see the swatches. Right now, I think I would especially love Fern, but Evette is gorgeous and I’m curious to see Theo
What a lovely collection. Will check it out
I am so ready for spring! Bring on the fresh, new shades.
Loving the purple and lilacs from this collection. And I always use the Zoya Remove+!
I can’t wait for fern. It’s sounds gorgeous.
The weather is true blizzardy winter right now so seeing these spring shades is refreshing.
So excited for all of the Spring Lines to be releasing!
Fern is the shade that has really caught my attention with this collection. I kind of feel like Zoya is expecting winter to last a long time as many of these have a wintery vibe to me.
I’m so in love with this collection and that deal is an amazing one!
Wide brushes! Yes yes yes!