Urban Grunge by Zoya – Press Release

28 Jul

Press Release

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Introducing URBAN GRUNGE* by ZOYA!
The NEW ZOYA Urban Grunge collection of creams, metallics & holos reinterprets Grunge with a modern twist for Fall 2016! Featuring six sleek, one coat, color saturated creams plus six coordinating linear, scattered holos and metal foil metallics to amp up the voltage of the season. All densely pigmented with a smooth application.

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CREAMS
· AUGUST (ZP854): A full coverage gray like a fine, expensive leather with a mid-ranged, balanced tone.
· MALLORY (ZP853): A full bodied, vibrant Prussian blue with a deeply saturated color.
· TARA (ZP857): A purple plum with a balanced tone between red and purple.
· COURTNEY (ZP856): A deep red beet root shade.
· WYATT (ZP855): A true racing green with a deep pigment
· NOAH (ZP858): A mid-range taupe evenly balanced between yellow and grey

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METALLICS & HOLOS
· ALICIA (ZP859): A linear holo with a touch of gold.
· TROY (ZP864): Liquid pewter with a foil finish and an edgy touch of black and gold.
· MERIDA (ZP861): A brilliant lush evergreen scattered holo.
· FINLEY (ZP860): A deep royal purple scattered holo.
· BRITTA (ZP862): A berry metallic with a red and purple, fuchsia flash.
· ASH (ZP863): A vibrant cherry with a red and gold metallic shimmer.

AVAILABLE FOR PURCHASE AUGUST 15, 2016 ON ZOYA.COM
$10 ea.(US)

LOOKING FOR A PERFECT MANICURE? TRY GOING NAKED with COLOR!
· Clean and prep nails using Zoya Remove +.
· Apply one coat of Zoya Naked Manicure TM Basecoat.
· Follow with one coat of Zoya Naked Manicure TM Perfector to create an ultra-smooth surface.
· Next apply one to two coats of Zoya URBAN GRUNGE Nail Polish color.
· Top with one coat of Zoya Naked Manicure TM Glossy Seal.
· Finish by applying one to two drops of Zoya Fast Drops.
*Formulated without formaldehyde, formaldehyde resin, toluene, dibutyl phthalate, camphor, THTP, parabens, xylene, ethyl tosylamide and lead.

16 Responses to “Urban Grunge by Zoya – Press Release”

  1. Nikki July 28, 2016 at 11:26 PM #

    Love the colors! Especially the blues and purples!

    • Nina July 29, 2016 at 5:06 PM #

      I am so glad I got see them in person, it confirmed the fact that I need them all!

  2. Erika July 28, 2016 at 11:34 PM #

    Oooo! Great collection.

    • Nina July 29, 2016 at 5:07 PM #

      I totally agree!!!

  3. Arathael July 29, 2016 at 2:10 AM #

    Purple holo omg finallyyyy!!!! 😀

    • Nina July 29, 2016 at 5:08 PM #

      I agree!!!!!

  4. Emily Draher July 29, 2016 at 7:53 AM #

    Can’t wait to see that silver in person 😀

    • Nina July 29, 2016 at 5:08 PM #

      It was amazing!!!! I can’t wait to see everyone’s swatches!!

  5. CosmetopiaDigest July 29, 2016 at 5:44 PM #

    I love that none of these is too vampy. For some reason, brands think F/W polishes ought to be super-vampy.

    • Nina July 29, 2016 at 6:18 PM #

      I agree! There are certainly some brighter takes on traditional fall colors. <3

  6. Polished Hippy July 29, 2016 at 8:50 PM #

    My dreams have come true! Gorgeous cremes and a full set of holo flakes. I am dying over here!

    • Nina July 30, 2016 at 11:31 AM #

      Hahahahaha! So true!!!!

  7. Krystal E. July 30, 2016 at 4:50 PM #

    Yep need all the holos.

  8. Lacquerexpression August 1, 2016 at 7:27 AM #

    I’m very excited about these holos and I can’t sit to try them!

  9. Natasha August 4, 2016 at 7:22 AM #

    Ok….I NEED all off the shades!!!

  10. The Mani Café August 5, 2016 at 11:34 AM #

    These look fab!

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